Share Your Business Love Story
As entrepreneurs you have an amazing story to share about your journey as business owners. One of the best things you can do for your business to build relationships is to share that story with everyone. In today's market customers want to make a connection with the businesses they buy products or services from. No one wants a sales pitch. They want engaging content and they want it from you.
The best way to share your story is by making videos that star you and your love for your business! Creating a video can be a daunting task. I'm here to help you. I'm going to share the process I use with my clients to structure their story into an engaging video that drives awareness of their brand. You can start implementing this structure with videos you are creating on your own.
Are you ready?
The process I use is a three act story structure. Here's how it works.
Act 1 – The beginning. The origin of where you came from that lead to the catalyst that moved you to action.
Act 2 – The series of obstacles you have faced and the motivation that helped you overcome them. Your darkest hour moment comes in this act, usually near the middle to the end of the act.
Act 3 – The resolution of your story. The point where your opportunity and your goals are met. You have a new sense of who you are and where you are headed in the future.
Once I received all this information from my clients I break it down into three paragraphs. One paragraph per act. This is called a synopsis or treatment of your story.
The next step is to put together an outline of how the video will flow.
And the final step is generating a list of questions to be asked in an interview session. I send this off for approvals along with three visual concepts to choose from.
I'd love to hear from you and learn more about your story and how I can help you share it with the world with the power of video.